Hi! My name is Maj

Visual / UX designer

I am a Slovenian designer based in Amsterdam. I try to combine logic with great visuals to create impactful designs.

My Work

Projects

Client projects

Visual Design

Winter Wonderland Concept Art

Creating digital artwork has always been a passion of mine and projects like this make me excited whether they are commissioned by a client or just done for myself. In this project I was commissioned to create a Christmas themed artwork with a touch of fantasy. I decided to take a slightly comedic approach and combine the magic of Christmas that the client whished for and mix it with something much more ordinary and familiar, in this case the car.

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UX/UI design

Ljubljana Cemetery Signage System Redesign

This project was part of my student exchange programme in Portugal where I was tasked with analysing and redesign the current signage system of Žale Cemetery in Ljubljana. The goal was to bring consistency and understanding while developing a unique visual style that will fit in and compliment its surroundings in the main cemetery of the Slovenian capital.

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Visual Design

Fitness Coaching Brand Identity

Phoenix Training Systems is a Slovenian personal coaching company that specialises in strength based training such as Powerlifting and Weightlifting. On top of online and 1 on 1 coaching their goal is also to provide well researched scientific advice in the area of strength training through social media and blogs. For this project I was involved from the very beginning and was asked to create a Logo and a full branding of the Phoenix Training Systems brand which should include a symbolization of a phoenix, some influence of fire and convey knowledge and professionalism.

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Video / animation

The Process of Grief

For this project I worked for Društvo Hospic which is a Slovenian non-profit organisation that provides therapy to people in need. They specialise in the area of grief and try to help people tackle facing death or death of loved ones. My task was to create a video or animation that explains the process of grief. The video is meant to be shown to people suffering from a loss of a loved person and is supposed to help them understand what they are feeling and help them on their grieving journey. The project was executed by me from start to finish which includes interviews with the target audience and research, storyboard creation and writing the script for the voiceover, Illustration and finally animation.

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UX/UI design

ING App redesign

This project was a group project during my time at the Masters Digital Design in Amsterdam where we worked for ING bank. Our group consisted of 4 members where we worked together and shared responsibilities equally while my main role was visual design, UI/UX design and execution but we all contributed to every part of the process. Our task was to design a new feature within the existing ING app called “carbon footprint calculator”. The Calculator is a feature that uses the customers expanses to calculate how much CO2 they produce in a certain category. This new feature has to adhere to the existing UI and UX conventions set by the ING brand but also introduce new ideas and approaches when it comes to things such as data visualisation and engagement of the users.

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Visual Design

Pikovnik Estate Brand Identity

Pikovnik Estate is an estate on Hvar, Croatia, that has fields of olive trees and lavender. The goal of the estate is to produce high quality, authentic olive and lavender based products such as: olive oil, hand soaps, aromatics and so on. Their idea is to collaborate closely with local hotels, restaurants and other tourism based business to provide them with their authentic yet luxurious products. As a short briefing by the client I was given the task to create a brand identity that will present the company as luxurious and will reflect the quality of the products. The products should look classy and not something that is mass produced in a big factory.

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Personal projects

2019-2024

Concept art

I started creating digital artworks in Photoshop mostly using techniques such as image bashing and digital painting.
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2021-2024

Video and Animation

Video editing and animation is something I am very interested in and I like to participate and create in all the stages of production of the products I show in this portfolio.
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2020-2024

Photography

I started photography as a hobby but I learned quite quickly and was able to start doing it professionally as well. I would now describe myself as a landscape and event photographer, but I have also done portrait photoshoots and explored other areas of photography.
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2022

3D Modelling

During my time at University of Ljubljana I had the opportunity to work on 2 separate 3D modelling and interior design projects that required me to make 3D models of 2 different rooms. 
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Personal projects

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